Snack-in-a-can Pringles is looking to rock the taste buds of concertgoers this summer through a pop-up that brings its flavor line up to music festivals across the country. Labelled as the Pringles Playground, the installation provides an immersive experience, in which attendees can create their own music, meet artists as well as snack on the delicious Pringles crisps.
Read: July 2023 Issue of Food Infotech Magazine.
At the Pringles Playground, festival goers can nosh on their favorite Pringles flavors, pose for one-of-a-kind photos and experience the multi-sensorial Pringles music pop-up including:
A Music Mix: Festival Goers step into a giant, life-size Pringles can and transform into DJs, creating custom beats via instrumental Pringles cans that each activate different percussion and musical sounds. Each interactive beat synchronizes with the tempo of the music across LED screens, with cameras capturing video footage for participants to relive and share their experience.
‘Get Stuck In and Win’: Attendees can step up to a wall of empty Pringles cans, reach their hand in to “get stuck” and win branded swag like sunglasses, bandanas, fans and of course, cans of Pringles to snack on throughout the festival. Plus, a few lucky fans could be surprised with VIP ticket upgrades.
Crisp Snap Shots: The footprint offers countless social-media worthy photo opportunities – from Pringles crisp-shaped swing sets to crisp-shaped seats to pose with friends, plus provide a moment of relaxation.
An Interactive Mural: Each festival hosts a life-size mural representative of its host city; attendees can make their mark with a signature or illustration.
“At Pringles, we pride ourselves on creatively taking tastebuds to unexpected places with our variety of delicious flavors,” stated Mauricio Jenkins, U.S. Marketing Lead for Pringles. “That’s why for the first time ever we’re bringing Pringles to music festivals across the U.S., giving our fans a way to enjoy their favorite flavors and music in one unforgettable experience.”
A larger-than-life footprint was launched by the brand at Rolling Loud Miami from July 21 – 23 and HARD Summer in Los Angeles from Aug. 5 – 6. During each festival, performing artists such as Armani White, Lola Brooke and TiaCorine at Rolling Loud Miami and Deorro at HARD Summer, had visited the Pringles Playground and met with fans, apart from sharing their immersive Pringles experience across their social channels. Music-loving creators including Meriam Gonzalez, Cas Jerome and Eli Carrillo touted their festival excitement across social media with inspired get-ready-with-me looks and taste-infused content.
Next up, Pringles is travelling to Las Vegas for its final festival stop at Life is Beautiful from September 22 – 24. To sweeten the deal, Pringles will hand over two VIP Life is Beautiful tickets and a 5 day trip to Las Vegas for one lucky grand prize winner and a guest.
