Pladis heats up summer with new hot honey for McVitie’s Jaffa Cakes. In this version, honey and chili flavors mix with a sweet jelly top on a sponge cake and are covered all over with dark chocolate. Jaffa Cakes just dropped a hot new twist for Summer 2025 – cue Hot Honey Flavor. Riding the wave of the ‘swicy,’ spicy-sweet food trend, it’s the ultimate Jaffa glow-up that’s sure to get your taste buds buzzing.
This fresh take on the much-loved classic keeps the signature light sponge and dark crackly chocolate fans know and love, with a surprisingly bold new filling where sweet golden honey meets a hint of chili. Inspired by the viral ‘swicy’ trend, which has seen a 28% increase in conversation over the past year, it’s the unexpectedly delicious combo you didn’t know you were craving – until now.
“At Jaffa Cakes, we’re known for doing things a little differently. As the only cake in the biscuit aisle, it makes sense that our newest flavor brings an unexpected twist. We’re super excited to introduce Hot Honey Flavor to the Jaffa Cakes family – tapping into the viral ‘swicy’ trend with a perfectly balanced sweet-meets-heat flavor.”
– Jessica Woolfrey, Marketing Manager for Jaffa Cakes.
McVitie’s Jaffa Cakes Hot Honey Flavor are now available in Asda stores nationwide (RRP £1.50) and will be rolling out more widely to other retailers and convenience stores from the end of July.
Pladis was formed in 2016 when our parent company, Yıldız Holding, brought together all our baked and confectionery brands under one roof. Named after the Pleiades constellation – a group of stars visible wherever you are in the world – our purpose is to bring happiness with every bite.
Pladis is the proud custodian of over 300 years of baking and confectionery heritage, and our 16,000-strong global team crafts delicious treats across 27 bakeries in 11 countries, with the potential to reach four billion consumers worldwide.