PepsiCo, Inc., announced a strategic, multi-year agreement with Amazon Web Services (AWS), an Amazon.com, Inc. company, reinforcing its commitment to accelerating enterprise-wide digital transformation. By leveraging AWS’s infrastructure and services, PepsiCo is driving faster AI innovation, transforming its supply chain and go-to-market strategies, and creating deeper, more personalized experiences with consumers.
“A cloud-first approach has been essential to PepsiCo‘s ongoing digital transformation. This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence, and scalability across the company.”
– Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo.
The partnership spans PepsiCo’s global organization and lines of business. AWS, including its Professional Services team, is working with PepsiCo on a wide range of initiatives, including
- Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees.
- Generative AI: AWS has enhanced the flexibility and capability of PepsiCo’s internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and agentic AI capabilities to build applications and enable strategic generative AI use cases on AWS.
- Driving Greater Consumer Connection: PepsiCo is leveraging AWS to further enable real-time insights into advertising performance, audience segmentation, hyper-personalized content, and targeted marketing capabilities across Amazon customers and audiences.
- Transforming Global Operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realize greater operational efficiencies and resiliency across PepsiCo’s global network of manufacturing and distribution facilities.
“Consumer packaged goods companies need to continuously innovate to meet the evolving expectations of consumers. With AWS, PepsiCo is applying AI and using cloud services across their organization to deliver more personalized consumer experiences, optimize supply chains, and build new operational capabilities. We’re proud to support PepsiCo as they innovate to serve billions of consumers worldwide.”
– Matt Garman, CEO at AWS.
About PepsiCo
Its products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. The company generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is its vision to be the global leader in beverages and convenient foods by winning with pep+ (PepsiCo Positive). Pep+ is a strategic end-to-end transformation that puts sustainability and human capital at the center of how they will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people.