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Pedigree has been called as nation’s most believed in brand in the dog food segment in the 10th edition of The Brand Trust Report, India Study 2020. It also ranked 92 in the overall FMCG (Fast-Moving Consumer Goods) category.

Mars Petcare satiates more than 400 million pets across the globe via its nutrition, health and veterinary services. With firms like Pedigree, Chappi and Iams in the dog food sector, and Whiskas and Sheba in cat food, the company is committed to develop an improved world for pets by taking science, technology, creativity and care further and further.

Ganesh Ramani, general manager of Mars Petcare declared- “We are delighted and glad that Pedigree has been designated as the most trusted dog food brand in the 10th edition of The Brand Trust Report, India Study 2020. This ranking is a testimony and typifies the genuineness we deliver through our pet food and pet care products. This is for the first time that dog food has occupied a place in this annual report. The determination and zeal with which we have earned customer faith and business associations have assisted us in forging long-haul relationships between the brand and the patrons.”

Despite the unusual situations owing to the COVID-19 pandemic, the company’s motive of establishing an improved place for pets remained bolstered with the company unveiling newer products in the market. It is worth mentioning the brand recently came up with an initiative encouraging good health and care of stray dogs. The company also introduced some of its international array of products such as Temptations cat treats and their first-ever non-food product named Catsan cat litter in our country. The tactical and judicious growth and authentication from online and offline retailers reinforced customer’s confidence in the brands and aided in progress and evolution of the company in our nation.

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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