IBM has recently announced the expansion of its collaboration with Parle Products as part of its efforts to drive digital transformation.

Read: August 2023 Issue of Food Infotech Magazine.

Sanjay Joshi, Chief Information Officer, Parle Products stated – “Parle’s nearly decade-long collaboration with IBM, leveraging both its technology expertise and consulting capabilities, has been paved with multiple milestones, all of which has helped us achieve our digital transformation vision.”

Earlier, Parle had been dealing with complexities in its supply and distribution network because of non-differentiated strategies across products as well as channel and fulfilment approaches. This resulted in service level constraints and higher costs to serve.

Ever since its association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM Consulting. The biscuit brand had also been able to reduce sourcing costs, enhance sales forecast accuracy, lower cost to serve and optimize overall IT infrastructure.

“Our joint efforts to not only implement newer SAP (system application and processing) solutions, but migrate the entirety of existing SAP and non-SAP workloads to the cloud has driven many crucial KPI’s and enhanced overall efficiency,” added Sanjay Joshi.

In the latest phase of the engagement, IBM Consulting is collaborating with Microsoft to implement the Azure Databricks Lakehouse, AI engine for Auto Replenishment and SAP Ariba solutions at Parle. By leveraging the Azure platform for data insights, Parle will be able to achieve better operational resilience, agility and scalability.

“Our long-standing collaboration with Parle has reached another milestone where a fundamental shift is being brought to the core strategic units of the organization. Collectively, this is resulting in improved operations and increased revenue, helping them better serve customers,” stated Kamal Singhani, country managing partner, IBM Consulting – India/South Asia.

The collaboration aims to overhaul Parle’s operations, encompassing a wide range of business functions such as procurement transformation, supply chain evolution, and HR transformation.

IBM is a provider of global hybrid cloud and AI, and consulting expertise with clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries.


An editor by day & dreamer at night; passionately involved with both print and digital media; Pet lover; Solo traveller.

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