Parle Agro has announced the launch of a 360 degree campaign for its B Fizz drink.
Which has achieved tremendous success one year after its launch.
The brand also revealed a new celebrity face and hired Arjun Kapoor to evoke a sense of boldness and courage.
The Motto of Parle Agro is ‘Be Bold, Be Bold’ malt flavored lush fruit drink B Fizz. As a pioneer in the Indian beverage category the company struck again with an original new ad campaign for B Fizz and and the brand’s tough new face, Arjun Kapoor.
Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.”
“Parle Agro takes pride in being a pioneering beverage brand that is not afraid to take risks to meet and exceed expectations of our customers. With B Fizz, we wanted to tap the audience that is bold, loves to take risks and seeks new experiences. In our latest ad for B Fizz, we have captured this very sentiment through the imagery which is bold and edgy,” she added.
“Arjun Kapoor is the perfect choice to represent the ‘bold’, ‘unique’ characteristics of B Fizz and we are elated to have him onboard as the ambassador for the brand. Just like Arjun’s personality, B Fizz too holds a strong distinct character that cannot be compared to another. The refreshing duo is sure to drive reach and build greater visibility for the brand and make B Fizz an easy pick for beverage consumers across India,” said Chauhan.
Arjun Kapoor said, “I’m thrilled to be representing a unique, bold and revolutionary drink like B Fizz. There are times when a brand’s ideologies and your own personality harmonize perfectly, and my association with B Fizz is simply that. Shooting for the ad was a great experience especially because the brand’s approach to advertising is so unique. I’m excited to be a part of ParleAgro’s vision for the brand and look forward to being part of their growth journey.”