Parle Agro,brand having popularity in every age bracket with its varied gamut of beverages, recently made a statement with its fully structured foray into flavoured milk segment along with the launch of ‘Smoodh’ range of products.

The diversification is backed by an in-depth research and extensive investment in modern and innovative technologies to build a robust dairy infrastructure and introduce novel products to the Indian consumers, the company said in a statement.

With a price of Rs 10 for a 85 ml tetra pack, Compay aims to disrupt the segment.

“With this offering, Parle Agro is gunning to grow the branded flavoured milk market in India from the current Rs 800 crore to Rs 5,000 crore in the next four years,” the company said.

Smoodh is presently available in two flavours- chocolate milk and toffee caramel, to lure patrons from different age groups.

Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, said, “Years of dedicated R&D (research and development) have gone into developing this incredible product. And, like all Parle Agro products, I am extremely happy and delighted to finally launch it in the market for our consumers to experience.”

Smoodh also meets the need of consumers looking for a quick energy boost or a quick sweet fix, equivalent to that of a Rs 10 chocolate bite, she added.

Parle Agro is an offshoot of Parle Products established in 1929. Owned by Chauhan Family of Vile Parle, Mumbai, is one of the biggest Homegrown food and beverage company. It owns range of soft drinks including Frooti,LMN, Hippo, Appy etc. This recent foray in favoured milk sector with ‘Smoodh’ will definitely rake up its reach and boost the company’s name and fame with absolute and concrete push.

Parle Agro, having a turnover of almost Rs 7,000 crore, operates in fruit juice-based drinks and packaged drinking water.

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