Parag Milk Foods, a leading dairy FMCG company in India, has expanded its product portfolio with a range of high-protein and nutrient-rich products, reinforcing its commitment to innovation, quality, and nutrition. This strategic move aligns with the increasing demand for health-focused dairy and nutrition products, strengthening the company’s position in both Indian and global markets.
The company has introduced new products across its flagship brands:
- Gowardhan: Crunchy Chikki made with 100% pure Gowardhan Ghee, available in Sesame and Peanut flavors.
- Go Yogurt: A wholesome blend of cow milk and real fruits for a creamy indulgence.
- Pride of Cows: Expanding its single-origin dairy range with:
- Low-Fat & High-Protein Paneer (45g protein)
- Mint & Masala Buttermilk – a refreshing summer drink
- Greek Yogurt (Fig & Honey, Blueberry, Pineapple, Mixed Berry) with no added sugar, packed with 8g of protein
- High-quality, farm-fresh Bocconcini – fresh mozzarella balls for gourmet dishes
- Avvatar India Whey Protein: High-protein Chocolate and Coffee Wafer Bars for on-the-go fitness enthusiasts.
The new offerings further strengthen Parag Milk Foods’ position in the dairy, nutrition, and wellness segments, ensuring consumers have access to high-quality and innovative solutions suited to modern lifestyles.
Akshali Shah, Executive Director of Parag Milk Foods, emphasized the growing importance of protein in daily nutrition, stating:
“With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforce our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-protein paneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles.”
Pride of Cows products will be available through the brand’s official portal, app, quick commerce, and e-commerce platforms, while Gowardhan, GO, and Avvatar products will be distributed via general stores, modern trade outlets, and online channels.