Pansari Group that houses Oreal edible oil is all set to relaunch this range in new packaging with additional benefits. Started as a small store, the Pansari Group includes a daily production capacity of over seven hundred metric tons per day with its products that also produces kitchen essentials like cooking oils, rice and spices – as reported in a MediaBrief.
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The FMCG company has been the actual manufacturer of organic edible oils for the past forty years. Pansari Group’s organic oil range – Oreal edible oil includes five types of organic oils – mustard oil, soya oil, till oil, refined oil, and purti vansapati.
The Pansari Group’s director explains how the re-launched Oreal edible oil differs from the older version. “The new Oreal edible oil is entirely cold pressed and features significant packaging changes, including the use of virgin food grade packing material. We now also have a larger label for clear health claims and information and a measurement scale to help the consumer with oil usage”.
The Pansari Group has also created some bottle changes. The bottle’s mouth has been widened to facilitate oil pouring. Its sides have also been smoothed out to make them less slippery.
The Pansari Group follows stringent testing and quality control to ensure that every drop of oil is at its purest. The Oreal edible oil journey begins with seed procurement, where the colour, moisture, and size are carefully inspected before extraction begins. It follows a thorough machine test for the production of the Oreal edible oil.
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They also go one step further with its human testing. The in-house experts adhere to a strict protocol that includes tests such as smell and foaming. Such inspections assist them in ensuring the quality of the Oreal edible oil. This method preserves the maximum nutritional value while retaining the original flavour. Furthermore, the oil is double filtered. Strong checkpoints like these help ensure consistent quality throughout the year.
The media launch was held on 15th June. The new products will be available to customers from the last week of June onwards.