OZiva becomes India’s first verified clean nutrition brand by US-based CLP

OZiva has received the award for ensuring upmost purity benchmarks across its varied array of products. The country’s eminent health and wellness company has been honoured with Purity Award and Pesticide Free certification by the US-based Clean Label Project for maintaining the highest standards in product formulation, product labeling, quality-control, and packaging. The brand has taken it upon them to frame a more precise and standardized set of regulations for the clean nutrition market in India.

As the statutory non-profit body on setting up the top-notch ethical standards of authenticity and transparency in consumer products and services, Clean-Label Project validated the company’s consistent adherence to raising the bar of ‘Clean’ Nutrition in India. By adopting actual retail sampling and testing, CLP installed evidence-based standards and certified product excellence by optimizing data and science as opposed to marketing.

Mihir Gadani, co-founder of OZiva stated- “We are delighted and privileged to have received this remarkable recognition of being the first nutrition brand in India to be certified clean by the US-based Clean Label Project. It instills a great sense of accountability and focus on our operational philosophy and further multiplies our dedication towards creating best-in-class 100% pure, contaminant-free and clean-label plant based products that can help people in living a healthier, fitter, and better life.”

Jaclyn Bowen, executive director of CLP declared- “Our goal has been to bring transparency and truth to product labeling. Our detailed analysis and research relies upon data and science that empowers consumers to make the correct food and product choices. OZiva has received Clean Label Project Purity Award and Pesticide Free Certification after being tested for over 300 industrial and environmental contaminants including heavy metals, pesticide residues, mycotoxins, residual solvents, and plasticisers. It is the first nutrition brand from India to be corroborated by Clean Label Project and we are pleased to be expanding clean label certification in the nutrition category to India through them.”

The foundation is having its roots on bringing truth and transparency to consumer product labeling by leveraging data and science. As per the statements of Bowen, only about 100 out of over 10,000 brands that they have tested till now have passed the criteria for Purity Award.