Oterra, the global leader in natural colors for the food and beverage industry, is excited to introduce its latest offerings, the Red and Pink ColorFruit® and FruitMax® blends, designed specifically for plant-based meat and seafood products. These ready-to-use blends from Oterra are carefully formulated to meet the increasing consumer demand for clean label plant-based alternatives that closely resemble traditional animal-derived products in appearance and characteristics.
Read: June 2023 Issue of Food InfoTech Magazine.
Made from plant and vegetable based raw materials and completely free from palm oil, these blends serve as the ideal natural coloring solution, embodying the concept of “plant for plant.”
Given that color plays a significant role in 50-85% of purchase decisions, Oterra’s ready-to-use blends offer a convenient and efficient solution for food manufacturers. These blends are designed to simplify the manufacturing process and enable the creation of consistent, customized shades for various types of meat and seafood substitute products. Whether it’s burgers, sausages, minced meat, meatballs, deli slices, or even salmon and tuna steaks, these blends provide the perfect means to achieve stable and tailored colors that meet consumer preferences.
Crafted by Oterra’s exceptional technical team, the newly developed Red and Pink blends go beyond conventional plant-based colors. These blends incorporate a unique combination of pigments that not only deliver appealing initial color but also replicate the transformative color changes observed in animal-based meat during cooking. This innovative approach ensures that the color of the plant-based products not only looks fantastic from the start but also provides a visually similar experience to traditional meat when prepared and cooked.
Oterra is the largest provider of natural food colors worldwide. Since its first food color launch in 1876, the company has continued to offer the power of nature’s true colors to the food and beverage industry. With Oterra, food and beverage processors have access to the widest portfolio of natural food colors in the industry.