Leading single-serve blender brand nutribullet has announces its entry into the kitchen systems subcategory with the launch of the new nutribullet Triple Prep System. The Triple Prep System allows users to operate three of the brand’s essential kitchen appliances — a full-sized blender, a personal blender, and a 7-cup food processor — all from the same motor base, offering consumers a simple and streamlined solution for a full menu of food prep functions.

Read: September Issue of Food Infotech Magazine.

“This product combines our most premium blending solution with the versatility of our food processor to give consumers an all-in-one solution for their kitchen,” stated Lauren Salter, Category Director at nutribullet. “The nutribullet Triple Prep System’s intelligent design is only matched by its power and simplicity.”

Whether blending, extracting, chopping, slicing or kneading, this multifaceted machine makes preparing healthy and nutritious recipes as simple as possible with the following attachments:

Full-size blender: The 64-oz blending pitcher can safely blend hot foods and features an easy-pour spout for fewer drips and splatters.
Personal blender: Includes a 24-oz and 32-oz blending cup, plus to-go lids for portability to make smaller, take-anywhere portions of smoothies, shakes, dressings and other smaller-portioned recipes.
Food processor: The fully-equipped food processor features a 7-cup work bowl, dual-sized food pusher, and blades for slicing, shredding, chopping and kneading. Plus, blades stack neatly inside the work bowl when not in use, providing an easy storage solution.

The nutribullet Triple Prep System also features:

– A 1500-watt motor base that can power through the toughest ingredients;
– A power base that shows an individual set of programs corresponding to the appliance being used, including precise auto-programs that eliminate guesswork and inspire consumers to go beyond traditional blending and processing functions;
– A pitcher, food processor bowl and cups made from super-durable, high-performance plastic that is both BPA-free and dishwasher-safe.

The nutribullet Triple Prep System is the first product that has been released since the launch of the brand’s newest creative campaign, “Yeah, It’s That Simple.” The :15s and :30s advertising spots, as well as social video and audio clips showcase nutribullet’s point of difference in the blending category: speed, versatility and simplicity. Through three different vignettes, the spot challenges the notion that healthy eating must be complicated and time-consuming. The national campaign, just like the new nutribullet Triple Prep System highlights how nutribullet tackles a wide array of recipes with minimal time and effort.

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