Nilons has announced the launch of its exclusive online store – a direct-to-consumer (D2C) website. This new platform will act as a marketplace for 16 female entrepreneurs from all parts of the country to promote and sell their unique and delectable pickles.
This strategic move corresponds with Nilons goal of entering the fast developing e-commerce market and establishing a direct channel for customers to conveniently purchase their products. The D2C website will include an exciting assortment of hand-picked and crowd-sourced pickle creations that have been meticulously developed to deliver outstanding taste sensations and are packaged in visually appealing packaging.
Notably, a RedSeer analysis projects that the D2C industry in India would reach USD 100 billion by 2025, with a 40 percent compound annual growth rate (CAGR). Nilon’s is well-positioned to capitalize on this trend and harness the D2C space’s potential.
Commenting on the launch of company’s exclusive online store, Dipak Sanghavi, MD and CEO, Nilon’s said, “The ever-evolving and rapidly growing e-commerce space and its acceptance amongst a larger target group especially millennials for daily needs, entering into this space was indeed the natural progression for our existing business. The new digital platform will offer our customers an enhanced buying experience and help marry the speed and convenience of e-commerce transactions with the trust and reliability of Nilon’s brand.”
The D2C platform will offer 16 exquisite ranges of homemade pickles ranging from a Jackfruit, Amla, Gatte, Sprout, Sharbati lemon, Ker Sangri, Mango to many other unique variants presented in a stunning and innovative packaging that embodies the traditional yet modern approach reminiscent of our grandmothers’ methods. Another key highlight represented in the packaging is the company’s concentration on the original recipe recipe creator.
Dipak Sanghavi further added, “Our aim was to offer distinctive products that stand out from the crowd, which is why we handpicked recipes from homemakers to create these delicious and visually appealing pickles. The platform offers them an opportunity to take their recipes to a larger audience and embark on an entrepreneurship journey. Our team worked hard to preserve the traditional method of storing pickles in Bharni jars while infusing modern touches to revive this age-old practice. The packaging is designed to capture the essence of homemade pickles, blending traditional and contemporary elements seamlessly.”