Nestlé Purina PetCare is expanding its innovative pyramid-shaped wet cat food in Europe and the United States, as Nestlé focuses on ‘fewer, bigger and better’ innovations for greater business impact.
In Europe, a new variant made of a transparent jelly with finely diced tender cuts in three varieties, with salmon, with chicken or white fish, will be launched across 15 markets under the Purina Gourmet Revelations brand. There are plans to roll out further in 2026 to reach scale and drive growth.
The new cat food was developed with insights from Purina scientists into the impact of the product shape, which suggested that the jelly pyramid shape could encourage the full range of natural wide bite, lick-bite, lick and chew behaviors in cats.
The pyramid-shaped jelly with fine cuts brings a delicious new addition to the Gourmet Revelations range in Europe, which already offers a pyramid made of a delicate mousse with a cascading gravy.
The unique patented ‘easy release’ pots enable an easy serve and help ensure the food retains its pyramid shape as its released from the pot, without the need to use cutlery or clean up spills whilst serving.
In the United States, Purina’s largest market, the company currently offers the mousse-based pyramid only, under the Fancy Feast Gems brand. In the coming months it will expand the distribution of the mousse pyramid, taking a previously limited launch nationwide at all mass retailers.
“We are excited to unveil our latest innovation: a delicious new variant of our innovative wet cat food featuring our patented pyramid shape. This innovation stems from our deep understanding of the feline species and their unique tastes and behaviors. Many consumers describe their cats as mousse, gravy or jelly lovers, so with this new texture, the Gourmet Revelations range can provide exquisite mealtimes to a wider range of feline connoisseurs!”
Sheri Smithey, Head of Nestlé R&D for PetCare
“More than 70% of pet owners describe their pets as family members and are increasingly seeking ways to show love and affection towards their furry friends, and food is an important part of this. Our patented packaging design is truly unique in the category and helps to offer a premium serve, elevating the serving experience for pet owners who want to pamper their feline companions.”
Dan Smith, Head of the PetCare global strategic business unit
As outlined in the recent Capital Markets Day, the pyramid-shaped food is one of six ‘big bets’ that Nestlé is targeting for growth in 2025. They all offer an elevated consumer experience and leverage the company’s leadership in R&D, category innovation and production expertise.
Pet care is one of Nestlé’s fastest-growing businesses in Europe and worldwide. Wet cat food makes up around 30% of Purina sales globally and is particularly important in Europe where in many markets, cats outnumber dogs as the most popular pet.
Premiumization of pet food and elevated experiences for pets and their owners continue to drive growth in the category. Pet populations in key markets worldwide are projected to continue to grow over the next five years, especially cats and small dogs, although at a slower pace than the last five.