- India’s largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings.
- The Bengaluru-based company projects a significant revenue contribution from the fish and seafood category in the coming months.
Buoyed by the strong growth in the organised meat retail space, Nandu’s, India’s largest hyperlocal and omnichannel meat retail brand, has announced its expansion into fish and seafood retail. The Bengaluru-based company has added fish and seafood to its category of offerings, across all its sales channels.
One of the largest producers of fish in the world, India presents a huge market opportunity. Valued at INR 1,232 billion in 2020, the market size for fish retail in India is expected to grow at a CAGR of 10.5% between 2021 and 2026, to reach INR 2,243 billion by 2026.
The variety of Fish and Seafood available in India is very diverse, yet there is a strong demand for it to be fresh. At Nandu’s, the offering of fish and seafood will cater to this diverse need of the company’s consumers, while being fresh.
“Undeniably, there is an immense market opportunity in the fish and seafood retail sector. Buying fish is an underserved retail experience in India. At Nandu’s, we are striving to change that and aim to deliver a delightful shopping experience for fish and seafood lovers. With our foray into this segment, Nandu’s vision is to become India’s favourite neighbourhood meat and fish brand, across online and offline retail channels. We are excited about this category and expect a significant revenue contribution from it,” noted Narendra Pasuparthy, Founder & CEO, Nandu’s.
As one of the pioneers of the poultry farming industry in India, Nandu’s has been at the forefront of innovation. Nandu’s, a hyperlocal omnichannel farm-to-fork brand, guarantees 100% traceability of its products from farm to fork. The company has fully integrated back-end operations, wherein it owns the feed mills, breeding farms, hatcheries, broiler farms, processing centre, food factory, cold chain infrastructure and retail stores.
Commenting on the launch of the new product category, Vinay Gopinath, COO, Nandu’s said, “When Nandu’s started its operations in late 2016, the aim was to make fresh, healthy and high-quality meat and meat products accessible for all. Given the predominantly unorganised nature of the market, it was tough for Indian consumers to get access to healthy and hygienic fish and seafood. This coupled with repeated requests from our customers encouraged us to delight them by offering this category.”
“Having seen phenomenal growth, of close to 200%, in FY20-21, we are now open to private investments as we plan to launch operations in strategic markets, such as Hyderabad, Chennai, Mumbai, Pune, Delhi, and Kerala, in the coming years. The pan-India target is 600 Nandu’s stores by 2025,” said Narendra Pasuparthy, Founder & CEO, Nandu’s.
Starting now, fish lovers can choose from a wide variety of seasonal and local favourites, such as Rohu, Catla, Roopchand, Seer, Tilapia, Prawns, Crabs, etc. as well as premium items, like Pomfret, Tuna, Salman, Hilsa, Tiger Prawns at Nandu’s. That too delivered from ‘Shore to Store’ in 24 hours, said Pavangopal, CMO, Nandu’s.
Currently, Nandu’s caters to its ever-growing consumer base through 50+ outlets across Bengaluru as well as their own e-commerce website, app, call centre and online marketplaces.
Pramod Onkarappa, Head – Fresh, Nandu’s said, “After an extensive study of consumer preferences and availability of fish and seafood in the market, we offer our customers a wide variety of sea fish, river fish, shellfish and dry fish. At Nandu’s, we will offer whole fish which will be hygienically cleaned and custom cut to suit the customer’s needs as well as pre-cut and packed fish and seafood for those who prefer to have it home delivered.”