Kicking start the New Year on a positive note, Myprotein has aimed on an initiative that assures to ‘Fuel Your Ambition’ by making health journey of athletes simpler and at the same time purveying the message that hard work and strict discipline will assist you in accomplishing your goals. This was brought to fruition via their influencer programme, where the brand’s ambassadors spoke about their own fitness goals and the activities they are taking up to achieve their target.

The unveiling of two great novel products – 6 Layered Protein Bar and Branched-chain Amino Acid (BCAA) Powder in a Lychee flavour in the month of January acted as the icing on the cake.

The 6 Layered Protein Bar has been designed to amalgamate the extraordinary nutritional value with delectable taste. Each bar typifies six layers of taste and texture to offer a hit of protein, carbohydrates, and fibre. Packed with more than 20g protein, essential minerals, calcium and copper, these delicious treats are the perfect way to improvise your healthy snacking.

The BCAA Lychee powder is an everyday combination of essential branched chain amino acids (BCAAs) — Leucine, Isoleucine and Valine in the ratio of 2:1:1. These acids naturally present in the protein, help in building and repairing new muscle, and maximizing recovery, making it suitable for players of all sports and excellent for fitness routine of one and all. Human bodies cannot produce these acids; indicating that their inclusion in our diets is vitally important. This makes the formula extremely convenient, as you can just add it to a shake to experience its benefits, with no other prep needed whatsoever.

Commenting upon the launches, Esha Singh, managing director-India and emerging markets, stated- “At Myprotein, we have always made it our aim to give priority to our customers. We spot out what they require, and attempt to fulfill their demands. Hence, we are always engaged in creativities and coming up with newer products. The new High Protein Bar and BCAA Lychee will surely please our true-blue clients, same as all our products never fail to do.”

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