The Taco Bell fan-favorite, MTN DEW BAJA BLAST has officially turned 20 years old and to celebrate this momentous BAJAVERSARY, the brand is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy their favorite flavor not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.
Read: December Issue of Food Infotech Magazine.
“MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way. Nothing’s better than giving fans what they’ve asked for, with a few additional surprises to keep the celebration going all year long,” stated JP Bittencourt, Vice President of Marketing at MTN DEW. “Thank you to all the BAJA BLAST lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so… that’s a win-win.”
A milestone as important as the 20th BAJAVERSARY deserves equally epic celebrations and MTN DEW is bringing its fans along for the ride – with an ice-cold BAJA BLAST in hand. In a promotion sponsored by MTN DEW, fans have a chance to earn rewards just for enjoying a BAJA BLAST, no matter where they Do the DEW.
“Taco Bell and MTN DEW BAJA BLAST have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it’s been an extraordinary journey,” stated Taylor Montgomery, Chief Marketing Officer at Taco Bell.
But that’s not all…while this has become a cult-favorite amongst many fans, there are still some who have yet to taste its legendary Tropical Lime flavor. So, to deepen its fandom and further drum up excitement nationwide, it will make its first-ever onscreen appearance during the biggest game of the year…Super Bowl LVIII!