Mother’s recipe, has recently unveiled new subcategory of its products. Named as “Recipe” , Mother’s Recipe has launched new ‘Desi Schezwan Chutney’ which promises to be the first tip-toe of the company into international market and global food culture.
According to the ‘India Chinese, Hot and BBQ Sauces Market Outlook, 2023’report the overall market for Chinese, Hot and Barbeque Sauces in India, is anticipated to reach more than Rs 700 crore in the year 2022-23. Due to increasing customers’ appreciation for different cuisines, increased retail consumption, easy availability of sauces and many such factors, the market has grown with a CAGR of more than 15 per cent during review period starting from 2011-12 to 2016-17.
Chinese sauces are now-a-days quick hand to hand movers, people just relish their exotic tastes and tinge of blasting spices. Chinese sauces include red chilli sauce, green chilli sauce, vinegar, soya sauce and Schezwanchutney.The share of Schezwanchutneywhich currently is more than 25 per cent of the total Chinese sauce market is expected to increase in the coming five years.
Mother’s recipe strives to make a great concoction with deft curation and well preparedness infusing it’s World class experience of sauce making and spice curating. It can pair well with all the food and snacking items. It can be used as a dip or to stir fry, it can be added to rice, noodles or as a marinade for paneer or chicken.
Sanjana Desai, executive director, Mother’s Recipe,said,“Recipe sauces are the latest addition to our portfolio of food products.With this launch, we bring to you, a wide range of international flavours that will spice up and elevate your everyday meals. Recipe is a young brand that specializes in providing versatile options of exotic sauces for a wide range of culinary experiences.With Recipe Sauces, we intend to provide the consumer with the freedom andexcitmentof cooking andthe ability to experiment with everyday food& the best taste and a lot of exotic flavours.Weare focused on using only the best quality ingredients to give out the tastiest sauces in the market. It was also very important for me to ensure we do not add any MSG in the sauces we make.”
Product is shelved now in Mumbai, Pune, Bengaluru, Delhi NCR, Ahmedabad, Vadodara and Surat and can be availed easily in 250g jar.