Snack pellets are one of the fastest-growing markets, with a robust growth trend over the last decade. To cater to the growing consumer demands, Mother’s Recipe has unveiled three new flavours of crunchy and tasty Crispy Papad – Vadam mildly flavoured with green chillies, red chillies, and onions.

The market for ready-to-fry snack pellets is worth Rs 2000 crore, with most manufacturers functioning in the unorganized sector and only a few in the organized sector. Vadam, widely-known by the name of fryum in our country, has been a key element of the Indian cuisine.

The brand has unveiled an exclusive range to provide more variety to consumers. These flavored Crispy Papad – Vadams can be a great option as an appetizer and can be consumed with various condiments and chopped vegetables. With its increasing popularity, these Crispy Papad – Vadam are now available across the nation.

Most popularly consumed alongside a home cooked meal, it can even be relished as a tea time snack for the full family. It is well-liked by children too since they can have it as a snack as well as like a home-cooked replacement for chips.

The crispy papads are prepared using the best ingredients of rice flour, wholewheat flour and premium quality of spices following customary recipes without any added preservatives.

Talking about this recent launch, Sanjana Desai, executive director, Mother’s Recipe – Desai Foods stated- “We at Mother’s Recipe, feel a great responsibility towards our consumers and in responding to the current market demands. As a company we do value our Indian culture and traditions, hence we make sure that all our products are made authentically with the finest ingredients and follow traditional taste. With the ongoing pandemic crisis in the country, we’ve assured that these new variant of Crispy Papad (Vadam) are all hygienically packed keeping in mind safety.”

At present, the products are available in cities such as Mumbai, Pune, Bangalore, Delhi NCR, Chennai, and Hyderabad and they will very soon be launched in other cities too.


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