Mother Dairy is all ready to launch a legacy cow ghee cookies soon that was created in 1931 by Mahatma Gandhi, Jamnalal Bajaj and Acharya Vinoba Bhave to uplift the dairy business at the Gandhi Ashram at Wardha in Maharashtra.

According to the officials, Nitin Gadkari, the Union Minister who has endowed the National Dairy Advancement Board (NDDB) for advancement of dairy industry in the suicide-prone district of Vidarbha, is quite excited about the commercial launch of Goras Pak, the legacy cookies.

Made of bovine ghee, bee-nectar and wheat flour in a wood fired stove, Goras Pak has been accessible only at the ashram-run store until now.
As per the Jamnalal Bajaj Foundation, Gosanwardhan Goras Bhandar was initiated in 1931 at Wardha by Mahatma Gandhi, Acharya Vinoba Bhave and Jamnalal Bajaj, because serving cows was near to their heart.

NDDB chairman Dilip Rath said-“Goras Pak cookies was an initiative of the Wardha Ashram in 1931. These delicious cookies are made using pure cow ghee, honey and wheat flour and baked in a wood-fired oven. It has a lot of sentimental value. It can get good market traction if re-invented.”

Customarily, the cookies are hand-made. In any case, Mother Dairy, which is extending its bakery and confectionery portfolio, will prepare them in an automated way.
Sangram Chaudhary, Managing Director of Mother Dairy Fruit and Vegetable said-“Goras Pak is a legacy delicacy confectionery. We have done researches to match the traditional taste of the product even after making it in a mechanised way.”

Since item is to be prepared using healthy ingredients, the organization is optimistic that it will attract the health conscious consumers of this modern era.
Using the oranges developed in Vidarbha and mawa(khoya) prepared from milk, Mother Dairy had earlier launched Orange Burfi. Its next plan is to launch Shrikhand to augment the dairy industry of the region.


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