Mother Dairy has slashed prices of soyabean and rice bran oils by up to Rs 14 per litre owing to fall in global cooking oil prices.
The move comes a day after the government directed edible oil firms to pass on the benefits of fall in global cooking oil prices to consumers. Mother Dairy, which is one of the leading milk suppliers in Delhi-NCR, sells edible oils under the Dhara brand.
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“Passing on the benefits of the government’s intervention subsequently to the consumers, we have further reduced the MRP of Dhara Soyabean Oil and Dhara Ricebran Oil by up to Rs 14 per litre, which will be available in the market by next week,” a company spokesperson told PTI.
After price cut, Dhara Refined Soyabean Oil (Poly Pack) will be available for Rs 180 per litre compared to current price of Rs 194 per litre.
In the case of Dhara Refined Ricebran Oil (Poly Pack), the price will come down to Rs 185 per litre from Rs 194 per litre.
It expects a reduction in MRP (Maximum Retail Price) of sunflower oil in the next 15-20 days.
On June 16, Mother Dairy had reduced prices of its cooking oils by up to Rs 15 per litre with softening of rates in global markets.
Amid a fall in global prices, the government on has directed edible oil manufacturers to further cut the maximum retail price (MRP) of imported cooking oils by up to Rs 10 per litre within a week, and maintain a uniform MRP of the same brand of oil across the country.
Earlier this week, the Government of India has also instructed the edible oil manufacturers to maintain a uniform MRP of the same brand of oil across the country. Edible oil makers had cut prices by up to INR 10-15 per litre last month and prior to that had also reduced the MRP taking cues from the global market.