In a recent statement, Mondelez put out its plans to reduce the packaging across UK. Mondelez issued a statement regarding reducing 15% packaging solutions coming with its Cadbury share product.

New packs are on shelf and ready to be rolled out soon or probably with newer batches of products in UK. This step was taken owing to reduce the unnecessary packaging coming with the products.The company claims that the cut will remove the equivalent of 20 football pitches of plastic from the UK.

Cut will be accrued to the range of portfolios including Caramel nibbles, Cadbury Giant Buttons, Bitsa Wispa across the UK. While company set forth that product quality and quantity will be same and this reduction in packaging is going to aid company as 14% less trucks are to be wheeled to translocate the same amount of product.

This optimization emerged as internal innovation in the company popping out during “Snackathon” event where team from Bournville showed a way to bend the packets on line, meaning to cut the packets to shorter heights.

In its latest sustainability report, the company stated that 93% of its packaging had been designed to be recyclable and that it was on track to reach 100% by 2025. To date, Mondelēz has eliminated over 64,000 tonnes of packaging globally since 2013 and it intends to achieve 65,000 by the end of this year.

Louise Stigant, UK managing director at Mondelez International, said: “We’re committed to reducing the impact our products have on the environment and tackling packaging waste. One way in which we are delivering against that ambition is to either reduce or remove our packaging where we can without compromising food safety.”



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