Diwali, a festival to binge on favourite food and sweetest of the delicacies. Reaching the horizon of tradition and owing to the age old legacy of gifting sweets and snacks to your loved ones, everyone hustles to strike the novel ideas and realising it as well.
When this pandemic has us all parted and drifted away in the own four walls, one is highly in need to be cheered up.
Mondelez, leading chocolate and sweet snacks producers in putting in its new campaign, “Iss Diwali kise khush karenge aap? ” with its highly acclaimed and admired chocolate bundles “Cadbury Celebrations”. Company will be showcasing more options in the face of Oreo Moments and Cocoa Celebration as the festivities will be observed.
Commenting on the efforts, Anil Viswanathan, senior director, marketing (chocolates), insights and analytics, Mondelez India, said, “Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition.”
He added, “Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times.”
Viswanathan said, “Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our e-commerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”
Best of the proudcts, always needs to be widely popularized and making it accesible needs a good campaign, brand is going to be shelving its products and putting its standees and boards on 1,800+ local retailers ,across 260+ pin codes. Supporting this, TVC Ad is also being run enthusiastically wherein a lady of the house gifted a box of sweet snacks to everyone one of the family brought from the nearest local stores, rejoicing and strengthening the very own tradition of our India, giving message of unity in this epidemic time, and switching the sweet tooth on for the local stores as a part of “Vocal for local” adage given by PM Narendra Modi.