Mondelez India never dishearten their patrons, rather they always astonish their patrons with new cracking snacking options. Yet again, Mondelez has popped a new exemplary snack Cadbury 5Star Oreo.

New super exciting combo of crunchiest Oreo and caramelized chocolate is gonna be what your tongue craves for.  This chocolaty and biscuit bits filled treat is going to leave with the nostalgia of the gastronomic adventure which you’ll be going. Company aims to bring into attention of the youth and children towards its new chocolaty portfolio with this.

Commenting on this new innovation, Anil Viswanathan, senior director, marketing (Chocolates), insights and analytics, Mondelez India, said, “As the market leaders in chocolates and a strong challengers in Biscuits, we have the onus to stay true to our vision of leading the future of snacking by providing consumers with the right snack, for the right moment, made the right way. With this launch, we intend to accelerate the growth momentum of our premium portfolio and focus on agile innovations to stay ahead of the evolving demand curve. We believe that Cadbury 5Star Oreo is truly a cross pollination of two forever young brands of the iconic Chocolate and Biscuit category which will further expand Cadbury 5Star’s repertoire and take its stance in the count line segment a notch higher. This innovation is a testimony of our coherent efforts of extending Cadbury’s equity beyond the bar; helping us explore snacking adjacencies and increasing consumer relevance in the snacking domain.”
The launch of the multi-textured treat will be supported by a 360-degree integrated marketing communication, which includes strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity. Priced at Rs 35, the product is all set to bring the most delicious and crunchy indulgence experience ever.
Mondelez International, brand owner of Cadbury which curates numerous chocolaty portfolios and goes quite handy among youth and children.

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