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Mondelez India has Launched new delicacy for patrons with special entrant from the house of Cadbury Dairy Milk.  By introducing Chocolate Lollipops with infused chocolate and layered choco-bursts, Mondelez India marks its initial footsteps into one-of-a-kind chocolate lollypops segment.

Commenting on this latest innovation, Inderpreet Singh, associate director – marketing (beverages, meals, candies and gums), Mondelez India, said, “Our play in the Candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts of penetrating deeper into markets and striking the right chord with the continuously evolving consumer palate.”

Mondelez India

“Cadbury Dairy Milk Lolly being the only chocolate lollipop in the segment provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s much-loved and most trusted Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country,” added Singh.

Coupling the products being shelved, into the market, Mondelez India has also started a campaign for consumer trials and all market acceptance initiatives are also being taken.  The Lollipop are available at nominal price of Rs. 5 per unit and has gonna tantalize the taste buds of its patrons for sure. The scrumptiousness of the product is destined to be loved by all age group.

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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