Mondelez International has recently announced its decision on packaging that would be adopted for Cadbury Dairy Milk brand which is expected to comprise of up to 30% recycled plastic.
This move is part of a global commitment by Mondelez to lessen the usage of virgin plastic material in its plastic packaging portfolio by 5% by 2025.
Louise Stigant, UK Managing Director, Mondelēz International stated “This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of.”
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”
Marcus Gover, who is currently the Chief Executive at WRAP which leads the UK Plastic Pact stated – “Action is urgently needed to address the complex challenges around plastic bags and wrapping, which represents nearly a quarter of all UK consumer plastic packaging. Moves towards recycled content are important in reducing the demand on natural resources and I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”