MILKY WAY has teamed up with Rainbolt to celebrate its 100th anniversary. For a full century, candy lovers have enjoyed the perfect combination of fluffy malt-flavored nougat with creamy caramel, enrobed in a rich milk chocolate coating. The MILKY WAY bar was first introduced to the public in 1924 as “A Chocolate Malted Milk in a Candy Bar” after a serendipitous milkshake stop at a roadside diner in Minneapolis, Minnesota. Over the last century, the brand’s offerings have expanded to include the classic MILKY WAY bar in various sizes, Midnight Dark Chocolate bars, Cookie Dough bars, and ice cream bars.
“A century of MILKY WAY is a historic milestone and one we’re proud to celebrate at Mars. We take pride in inspiring moments of everyday happiness all over the world through our portfolio of brands, and MILKY WAY is an essential part of that, reminding people in such a fast-paced world to slow down and experience the joy of the moment.”
Martin Terwilliger, Marketing Vice President, Mars Wrigley North America
In honor of the momentous milestone, MILKY WAY is awarding those who unplugged and “took the MILKY WAY” this year. Today through October 16, chocolate lovers are encouraged to post a photo on Instagram showing their favorite outdoor destination where they slowed down and enjoyed their travels, and Rainbolt – a social media personality known for his “geo-guessing expertise – will identify where the photos were taken.
Mars is transforming, innovating, and evolving to make a positive impact on the world. Across their diverse and expanding portfolio of quality confectionery, food, and pet care products and services, there is employment of 140,000+ dedicated Associates. With almost $45 billion in annual sales, they produce some of the world’s best-loved brands including Ben’s Original, CESAR, Cocoavia, DOVE, EXTRA, KIND, M&M’s, SNICKERS, PEDIGREE, ROYAL CANIN, and WHISKAS. By creating a better world for pets through their global network of pet hospitals and diagnostic services – including AniCura, BANFIELD, BLUE PEARL, Linnaeus, and VCA they are using cutting-edge technology to develop breakthrough programs in genetic health screening and DNA testing.