Mentos has created a limited-edition Fanta-flavoured version of its sweets. FMCG major, Perfetti Van Melle has recently collaborated with The Coca-Cola Company to launch limited-edition sweets. As per the information shared on the company’s page, the product will be called ‘Mentos Fanta’.
The sweets will be available in singles and multipacks targeting different consumer sections. The product, which claims to offer the ‘fruity taste of a Fanta Orange drink’, will be available at retailers this summer.
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The partnership was a “perfect match of two well-loved brands,” both of which had “a long history of delivering refreshment and fun to consumers all over the world,” said Mentos.
This is the first global licencing offer for the Perfetti Van Melle-owned brand and is set to launch in more than 50 countries.
“We can’t wait to bring this delicious new twist on Mentos to the UK,” said Perfetti Van Melle UK marketing director Mark Roberts.
“Brand mash-ups always perform really well when they bridge categories, and two cult favourites coming together in this limited-edition is sure to be a hit,” he added.
The launch will be supported globally by a “dynamic and fun” campaign, including in-store activation.
Mentos is a brand of packaged scotch mints or mint flavored candies sold in stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
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Fanta is a brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola substitute in 1940 due to the American trade embargo of Nazi Germany which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cans sold in 1943. The current formulation of Fanta was developed in Italy in 1955.