Melodea Ltd., a Green-tech startup has joined the sustainable packaging scene to tackle the problem of plastic waste crisis.

The company has developed its latest product called MelOx, which it considers to be a high-performance, plant-sourced barrier coating that can protect packaged products from oxygen and oil and grease transmission.

Apart from the above, the company has also developed Melodea VBcoat, which can protect packaged goods from water vapour and oil and grease transmission.

Unlike existing materials such as plastics and aluminum that are used for such purpose, Melodea sources its barrier coating material for packaging from wood pulp, which is the same raw material that is used for making paper.

This innovative green solution helps steer paper and packaging producers towards more socially responsible packaging routes and will enable them to meet sustainability goals much faster. The coatings are sustainable as well as recyclable and do not contribute to plastic waste pollution.

Plant cellulose replaces plastic

Shaul Lapidot, CEO and Co-Founder, Melodea stated – “Cellulose, the primary building block of the cell walls of all plants is the most abundant biopolymer on the planet. It provides plants with extraordinary strength and is a lightweight-yet strong-material. We found that this bounteous and renewable material can be utilized to produce novel, eco-friendly packaging alternatives for the packaging industry.”

The company applies proprietary technology to extract cellulose nano crystals from wood pulp sourced from trees grown in industrial forests. The sustainable barrier coatings are exclusively designed to offer protection from oxygen, oil, grease and water vapour transmission. The coatings help maintain the quality and integrity of the packaged foods inside, while eliminating the need for aluminum and plastic. Being a forestry by-product, it is also compostable, recyclable and completely non-toxic for people and the environment. Once done with the package, one can simply throw it into the recycling bin.

Helping packagers comply

Lapidot further added – “Consumers are imposing more strident demands when it comes to the welfare of the planet and this increasingly resonates in their purchasing behaviour. Concurrently, the supply chain is ‘greening’ up its act, especially in light of legislative measures curbing plastic use. The Melodea barrier coating helps the packaging industry make a smoother shift from petroleum-based plastics to plant-based materials without compromising safety or performance.”

The EU Single-Use Plastics Directive (SUPD) had gone into effect in July, thereby effectively placing a ban on the ten most polluting single-use plastic items littering EU beaches. Among these are plastic bags, packets, wrappers and food containers. The directive also placed labeling requirements to inform customers on the packaging’s disposal options, including its content.

Packaging in harmony with nature

Zvika Weiss, CFO, Melodea, stated – “It is no secret that the solution for a sustainable and circular packaging industry necessitates moving to bio-based materials. Our cellulose-based barrier coatings offer an economically affordable, naturally abundant and sustainable alternative to oil-based products. More importantly, its raw material lives in harmony with nature—it comes from the forest and it returns to the earth at the end of its lifecycle.”

The company’s liquid formulas can be applied as a coating to different substrates, which can include paper, paperboard, bio-plastic and even plastic itself. It serves companies across the packaging value chain from paper and packaging producers to consumer goods manufacturers and food companies. The high-barrier coatings can be tailored for a wide range of packaging products, such as pouches, lids and food and beverage cartons. It is suitable for packaging both dry and liquid products.

Weiss further added – “Our coatings can easily be integrated into standard industrial coating lines, including slot dies, rod coaters and gravures. The coatings already are in pilot use by a number of major companies.”


An up-&-coming bloody creative professional passionately involved with both print and digital media; constantly trying to be an irritating perfectionist and surviving solely on inspiration (sometimes from the most inert objects)… Currently, staying busily engaged with producing mouth-watering content for the much anticipated and less explored Indian Food Processing Sector...

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