McDonald’s India – North and East has unveiled a thrilling value initiative ‘Matched By You’. The drive includes the option of adding Coke or Fries at Rs 45 with selected menu items.

The offer will be live for a limited time period at all the North and East Indian outlets of the brand.

Robert Hunghanfoo, head of CPRL (Connaught Plaza Restaurants Private Limited, looks after the functioning of McDonald’s restaurants in North and East India) stated- “We understand that a lot of customers of today’s era are search for value for money deals for the food they crave for and consume.”

“The ‘Matched By You’ drive is the most recent approach by which we desire our customers to relish their preferred meal served piping hot and fresh at an pocket-friendly price,” he said further.

The fast food chain is also coming up with an online campaign to promote the offer via a playful mini-series. The chain humanizes the combo deal through a story filmed on the concept of a love triangle between the Burger (a.k.a. Buggy), the Fries (a.k.a. Freya) and the Coke (a.k.a. Kiara). The three protagonists are entwined in a love triangle and fans will root for the combo that will take forward this love story. At the end, customers’ votes will decide that which combo tops the popularity chart.

With Food safety and quality always at being the priority, the products go through several rounds of quality checks, from farm to table, in order to deliver safe and delectable food to the patrons every time. Additionally, as a commitment to quality and safety in the present scenario, the chain has unveiled the global ‘safety plus’ programme that comprises about 50+ process alterations in the restaurant functioning. Safety plus is a Global system of improved hygiene and safety policies that ensure that every facet of the experience is harmless and safe for its customers as well as its staffs. It has established its roots on over six decades of safety-first leadership in restaurants.

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