McCain Foods has announced the launch of two new products, McCain Popcorn Fries and McCain Cheesy Pizza Fingers, thereby expanding its portfolio further in the market.
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Aditya Krishna, Head of Sales and Marketing, McCain Retail stated – “We are thrilled to unveil these two exciting new products. At McCain, we’ve always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers. We have carefully tailored these products keeping in mind the distinct preferences of our consumers. The fusion of flavors, the taste and the moments these snacks bring are truly a game-changer. The appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”
McCain Cheesy Pizza Fingers is a blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and taste of pizza.
Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.
The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There are expectations that more would follow with consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a OOH campaign.
