M&M’s Ice Cream, proudly part of Mars, has launched its newest innovation: the first-ever M&M’s Peanut Butter Ice Cream Cookie Sandwich. This new treat is a nod to the enduring popularity of peanut butter, which continues to reign as the No. 1 nut flavor for Gen Z and millennials in ice cream. Ice cream sandwich comes in ice cream pairings.
Mars & Mars Peanut Butter Ice Cream Cookie Sandwich delivers a delightful multi-texture flavor experience that combines the crunch of M&M’s Milk Chocolate Minis, the melt-in-your-mouth sweetness of “home-baked” style sugar cookies, and the rich, creamy goodness of 100% real peanut butter ice cream. Leaning into the popularity of peanut butter, this innovation joins the colorfully fun M&M’s Ice Cream portfolio with a sweet-and-salty creamy peanut butter twist.
“National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M’S Peanut Butter Ice Cream Cookie Sandwiches. Peanut butter is the Gen Z and millennial flavor of choice when it comes to ice cream pairings. With this new creation, we’re bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers.”
Chanel Gant, Ice Cream Marketing Director, Mars
The M&M’s Peanut Butter Ice Cream Cookie Sandwich is the latest addition to the popular M&M’s Ice Cream’s Cookie Sandwich lineup, which already includes Vanilla, Chocolate, and Cookie & Cream varieties. Now available at retailers nationwide, M&M’s Peanut Butter Ice Cream Cookie Sandwiches come in single serve (3.5 oz.) and 4-packs (14 oz.) to share the joy with others or enjoy for yourself.
Mars, Incorporated has diverse quality snacking and food products that delight millions of people every day. Mars is transforming, innovating, and evolving to make a positive impact on the world through its sustainability Programs.