Marico Ltd is all equipped to step into the plant-protein sector by accomplishing its action plan to bolster its existence in the healthy foods category.
Marico is ready to launch its new Saffola Mealmaker Marico Soya Chunks.

The plant protein industry is hankering its own place and hence several companies are incurring into this category.

This turns up at a phase when consumers are becoming more and more health-conscious and prefer nutritious foods in the thick of the ongoing pandemic. Consumers are hunting for protein-rich foods that can easily be incorporated into their quotidian routine. The firm stated that there has been gain in momentum towards the attempts to boost the immunity in view of the COVID-19 global epidemic. Proclivity towards plant-based protein options have also increased.

Sanjay Mishra, chief operating officer – India sales and chief executive officer– new business at Marico informed- “These newly introduced soya chunks speck our initial footprints into the plant protein segment. We have highlighted our focus on taste, texture and nutrition while creating this distinguished product as we desire to make sure that plant-based products like Mealmaker Masala Soya Chunks are delicious enough to become a consistent and inseparable part of our consumers’ diets,”

While Marico has released Marico Soya Chunks across general trade in West Bengal, it will shortly launch it across modern trade, the brand’s portal and on leading e-commerce platforms too. It is also be augmenting its occupancy in health and immunity-booster categories via the Saffola brand with latest launches such as honey, kadha mix, turmeric milk mix, and chyawanprash.

Marico Limited is one of India’s leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Maharashtra, India, Marico is present in over 25 countries across emerging markets of Asia and Africa.

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