Jayshri Gayatri Food Products (JGF), which has recently ventured into the B2C domestic market with dairy products brand ‘Milk Magic’, has chosen Mandira Bedi as its brand ambassador for promoting the range of products in the paneer category.
Bedi is a known face across masses whereby her versatile personality as an actor, mother, sports commentator, fitness enthusiast will benefit the visibility of the product range, the company states.
Talking about the potential of the paneer category, Kishan Modi, MD of Jayshri Gayatri Foods, informed- “Paneer has always been the star product of Milk Magic among NRIs and now in India as we have recently forayed in the domestic B2C market. The pandemic has evolved Indian consumer preferences towards packaged food products, especially for paneer, as safety and hygiene become prime concerns. As the market expands, we see a huge potential for this category in India and will soon launch a never-before range of paneer products.”
Sharing her thoughts on this partnership, Mandira Bedi said- “Being a vegetarian, I am a huge fan of paneer as part of my regular diet and its nutritional benefits, to achieve my fitness goals. I am delighted to be the face of this first-of-its-kind, high-quality and healthy range of packaged paneer that is soon to be launched by Milk Magic. The upcoming campaign is sure to make paneer lovers giggle and have something to look forward to at the same time.”
The Basket of the company encompasses a wide array of products ranging from the fresh and frozen varieties of paneer, butter – salted and unsalted varieties, pure ghee variety, assorted cheese, khoya, gulab jamun, rasgulla, rasmalai, and kaju katli.
The brand is having its footprints in Bihar, Chhattisgarh, Orissa, Rajasthan and Telangana, and is also being triumphantly launched in Karnataka, Tamil Nadu, and Kerala and will later be launched in entire Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states as well in a way covering the whole of the nation.
JGF has strong plans to set up its personalized distribution channel with hubs in each city. This will be followed by company-owned exclusive retailing outlets. Consumers can also purchase the products of this brand from hyper-stores such as Reliance Fresh, DMart, etc.
