Malkist, the iconic sandwich cracker biscuits brand loved for its unique 14-layer crackers with delicious cheese filling, has launched an indulgent new flavor – Malkist Double Chocolatey. Crafted to delight chocolate enthusiasts, it has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey. This double chocolatey taste gives a snacking experience like never before.
To support the launch, Malkist has unveiled a television commercial that beautifully captures moments of joyful bonding and playful indulgence of its consumers. The creative features an interesting story centered around a father-son duo, highlighting how Malkist Double Chocolatey becomes a part of their everyday bonding moments. Through humor and a touch of curiosity, the story emphasizes the irresistible appeal of the new Double Chocolatey flavor while creating a strong connection with the viewers.
“We wanted to keep the story simple and snappy-just a father, a son, some playful banter, and the irresistibility of Malkist stealing the show. All packed into 20 seconds of engaging storytelling”
Sonal Dabral, Founder, Tribha
“Malkist Double Chocolatey takes indulgence to the next level by combining Malkist’s unique 14-layered crunchy crackers with rich Double Chocolatey flavor. We are thrilled to introduce this treat to chocolate lovers across India and are confident that it will become a favorite snack for all occasions, just like the most-loved Cheese flavor.”
Rituraj, Marketing Head, Mayora India
The campaign is being amplified across television, digital platforms, and social media to ensure widespread visibility. Malkist Double Chocolatey is now available at all major retail outlets and online platforms across the country, in three convenient packs perfect for sharing or on-the-go enjoyment. Known for its delicious flavors such as Cheese, Cappuccino, and now Double chocolatey, Malkist continues to innovate and elevate the snacking experience while mesmerizing the consumers with its signature 14 crunchy layer crackers.
Malkist is a unique sandwich cracker biscuits brand with 14 crunchy layers and innovative toppings such as Cheese, Double Chocolatey, Cappuccino, and Caramelized Sugar. This makes Malkist delicious and truly irresistible. Malkist is loved by everyone with an active lifestyle who needs a healthy and tasty snack to keep them energized. Mayora India, a rapidly growing FMCG company, is part of the MAYORA Group headquartered in Jakarta, Indonesia. Its FMCG portfolio in India includes Kopiko in the Confectionery category; Malkist and Coffee Joy in Biscuits; Choki-Choki and Beng Beng in Chocolates; and Cafe Blend in the Beverages category.