London Dairy launches Summer Campaign #LiveTheIndulgence, which presents a captivating portrayal of the harmonious union between travel and flavors. It caters to people’s longing to escape the scorching heat and embark on a journey to diverse destinations, immersing themselves in a realm of unparalleled joy and tranquility through the enticing palette of exotic tastes.
Read: May 2023 Issue of Food InfoTech Magazine.
The campaign portrays a euphoric sensation as consumers traverse various locations with just a spoonful of London Dairy ice cream. Through immersive videos, three distinct themes—Endless Adventure, Tropical Getaway, and Winter Wonderland—are creatively depicted. Each mood is playfully communicated by showcasing the delight of savoring London Dairy ice cream, momentarily transporting individuals to their desired realm before gently bringing them back to reality. This engaging sensory experience adds an element of excitement to the campaign.
Commenting on the latest campaign on premium ice-creams, Milind Pingle, CEO of Allana Consumer Products, said, “London Dairy is not just an ice-cream but an experience that elevates your senses to new heights of indulgence. Crafted with the finest ingredients, every flavour promises you a premium summer delight. The new #LiveTheIndulgence campaign captures the consumer emotions which convey their indulgent experience while having delectable London Dairy premium ice-cream”.
Akshay Gurnani, Co-Founder, and CEO of Schbang Digital Solutions, said, “The aim of the campaign was to portray how London Dairy can transport you to a dreamy world with its fine ingredients. And that’s how the team came up with the idea of showcasing flavours can take you places. We churned out three visually appealing films with our in-house production team, Schbang Motion Pictures, to showcase how one can live the indulgence this summer. The films were produced with an intention to attract consumers & drive sales and will be leveraged across multiple platforms”.
The #LiveTheIndulgence campaign will be telecasted on a national scale through diverse collaborative mediums, such as social media, OTT platforms, and other digital channels. Its purpose is to effectively convey the campaign’s message of transforming this summer into a dreamlike experience, inviting individuals to embark on a scrumptious journey filled with pure delight.