Lifeway Foods, Inc. has announced an expanded distribution agreement in the United Arab Emirates market. The offering of 32oz Lifeway Kefir, 8oz Lactose-Free Lifeway Kefir, ProBugs, and farmer cheese, exported from the United States, is expected to begin shipping in the fourth quarter of 2024 and will become available in supermarkets and hypermarkets in Dubai and across the Emirates. The announcement was made by Lifeway President and CEO Julie Smolyansky during the Gulfood Manufacturing trade show in Dubai on Nov 5-7, 2024.
“We are excited to further expand Lifeway’s presence in the United Arab Emirates. As the leading kefir brand in the United States, we have the connections and capacity to scale items internationally when we see great opportunities. Our ProBugs kefir for kids and Farmer Cheese, often known internationally as Tvarog, will be excellent companions on the shelf with our existing kefir items, our increased selection of core 32oz kefir, and new 8oz Lactose-Free flavors. Trade is one of the best forms of diplomacy, and we look forward to doing our part as we provide probiotic Lifeway products with bioactive nutrients to consumers in more countries in the years to come.”
Julie Smolyansky, President and CEO, Lifeway
According to Global Market Insights, the global kefir market is projected to grow at a CAGR of over 6.3% and reach USD 4.9 billion by 2032. The Lifeway Foods distribution agreement aligns with the growing global interest in fermented and probiotic products, as the kefir market is projected to see continued growth, reaching an estimated $4.9 billion by 2032. Lifeway’s move reflects an effort to tap into the increasing demand for health-focused dairy beverages, especially in emerging markets where natural and probiotic-rich foods are gaining popularity
Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway’s tart and tangy fermented dairy products are now sold in the United States, Mexico, Ireland, South Africa, the United Arab Emirates, and France.