Lee Kum Kee, the global leader in authentic Asian sauces, invites fans to ‘Bee Spicy’ with the launch of its newest addition to the Sriracha family: Lee Kum Kee Honey Sriracha Sauce. This bold condiment blends the trending ‘swicy’ flavors with the rising popularity of hot honey and joins Lee Kum Kee’s iconic Sriracha Chili Sauce and Sriracha Mayo in the brand’s sriracha lineup. The new sauce will be available at select retailers nationwide, including Albertsons, starting March 3rd.
“For over a century, Lee Kum Kee has made it easy for people to enjoy authentic, restaurant-quality Asian flavors at-home. With our Honey Sriracha, we’re reimagining a fan favorite by infusing the ideal balance of sweetness and spice. This launch not only reflects the evolving taste of our consumers but also reaffirms our dedication to bringing innovative and exciting flavors into every kitchen.”
Elaine Thai, Vice President of Marketing, Lee Kum Kee USA.
A nod to Lee Kum Kee’s legacy of innovation, the new pantry staple marries the trending hot honey craze with the popular flavor of sriracha, creating a highly versatile dip, marinade, glaze or stir-fry sauce to transform ordinary dishes into extraordinary creations. Made with high-quality ingredients and no artificial preservatives, Lee Kum Kee Honey Sriracha is as easy-to-use as it is delicious—a convenient squeeze bottle makes it quick and simple to squeeze the perfect amount of sauce to your favorite food, making it this year’s most coveted pantry staple.
Ready to turn up the flavor? Check out these Honey Sriracha-infused recipes and add this bold sauce to your favorite dishes!
Recipes
- Honey Sriracha Chicken Tenders: Dip these crispy bites into Honey Sriracha on game day, at backyard BBQs, and everywhere in between.
- Honey Sriracha Salmon: Marinate the salmon or the pork chop in Honey Sriracha and finish with a bold glaze for extra layer of flavor.
- Honey Sriracha Tofu: Fry the tofu until golden brown and crispy, then coat it with Honey Sriracha glaze.
- Honey Sriracha Bourbon Smash: Add this sweet, spicy and tangy flavor to create a bold cocktail with a little heat.
With a dedication to quality and innovation that spans over 137 years, Lee Kum Kee is an industry leader in fusing Sriracha chili flavor with household staples—first with mayonnaise and now with honey. From a small restaurant since 1888 to the global gateway to Asian culinary culture, Lee Kum Kee continues to enable restaurants and home cooks to bring Asian flavors to life on a global scale.
Beginning March 3rd, Lee Kum Kee Honey Sriracha (MSRP $5.49) will be available at select retailers nationwide, including Albertsons, so everyone can join the swicy movement! Visit www.SrirachaLove.com to learn more about the Honey Sriracha launch!
Lee Kum Kee
Established in 1888, Lee Kum Kee has grown from a single restaurant in Nanshui, China, into a global brand empowering restaurants and millions of home cooks to explore Asian flavors and culinary culture.
The family-owned brand offers more than three hundred authentic options, such as Sriracha Chili Sauce, Sriracha Mayo, Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Chili Crisp Oil and more. The company’s dedication to Asian food culture for over a century has fueled its presence in more than 100 countries across five continents