Kretschmar Premium Meats & Cheeses is showing consumers that the premium deli brand is “Made for More” in a new campaign.
The brand has a rich history of producing quality deli meats and cheeses since 1883. Its impressive portfolio includes a full line of Off-The-Bone deli meats delicately sliced from the leanest, most tender cuts, while its premium Wisconsin cheeses which consistently win in competitions worldwide.
To drive home Kretschmar’s premium quality and endless recipe inspiration, the new fully integrated campaign, “Made for More,” launches with a tongue-in-cheek anti-sandwich message to “Stop Making Just Sandwiches” – celebrating the idea of going places that deli meats haven’t gone before. Adding elements of recipe inspiration without sandwich-heavy imagery to take meal occasions to the next level rounds out the campaign to showcase that while every other deli brand might be made for a sandwich – Kretschmar is made for more.
“Most every deli brand on the market claims they make the perfect sandwich. This campaign highlights how we stand out amongst our deli competition. That means venturing away from the sliced bread and leaning into anything and everything else that can be done with our quality meats and cheeses. Besides, it’s time to think beyond the sandwich.”
Lauren Talbert, Senior Director, Kretschmar, Smithfield Foods.
The campaign includes teasers, 30-and 15- and 15-second commercials custom recipe social content, and in-store activations, with all the content beautifully filmed for maximum appetite appeal.
To add to its portfolio of premier deli options, “sweetness meets heatness” Kretschmar introduces a bold and flavorful new line of sweet and spicy offerings including Lemon & Cracked Pepper Turkey Breast and a Spiced Pineapple Ham. To meet evolving trends and consumer expectations, these two offerings bring “spicy” to the table with unique flavors among premium deli brands and are also gluten-free, and have no MSG.
Juicy, fruity sweetness with chili pepper notes characterize the Spiced Pineapple Ham, while the Lemon & Cracked Pepper Turkey brings a citrus, tangy sweetness with a hint of cracked black pepper to send consumers’ palates abuzz.
“These two new bold flavors from Kretschmar showcase the breadth of our premium deli line. We’re excited to add these to our portfolio to further grow ‘behind-the-glass’ offerings with unique and on-trend flavors.”
Lauren Talbert, Senior Director, Kretschmar, Smithfield Foods.