KEY has announced its coast-to-coast availability of three New Flavors of KEY energy drink powered by ketones and they will be available in all Sprouts Farmers Market stores. Sprouts, a specialty market known for its natural carefully curated assortment of better-for-you products, will feature all three flavors of KEY: Ginger Lime, Grapefruit Peach, and Pineapple Passionfruit in more than 420 stores.
This exciting expansion marks a significant milestone for KEY as it enters its first major grocer and more than doubles its store footprint to over 700 stores. KEY launched earlier this year in New York in select premium high-traffic stores and has grown rapidly to serve several hundred stores. This summer KEY also expanded to Los Angeles with Erewhon, the celebrity favorite natural retailer.
KEY represents a paradigm shift in the energy drink market. Traditionally, energy drinks were fueled by sugar with low caffeine levels. However, as the category moved to sugar-free, caffeine levels increased. KEY is uniquely both zero sugar and low caffeine, offering energy without the sugar spikes or caffeine jitters. Furthermore, in an industry saturated with artificial ingredients and stimulants, KEY has unlocked an alternative form of energy through ketones, our body’s natural fuel source.
Each 12oz can of KEY contains zero sugar and only 80 mg of caffeine from natural green tea —a fraction of what is found in today’s zero-sugar energy drinks. The caffeine works synergistically with natural green tea L-Theanine for mental focus. KEY’s formula is designed to create long-lasting energy without spikes or crashes.
“The response from retailers has been incredible; they understand that we’re bringing real energy back to the energy drinks category.”
Karishma Thawani, Founder, Key
“We’re a natural fit for the health and wellness consumers who shop Sprouts stores. Sprouts’ continued dedication to natural and better-for-you products, aligns perfectly with our mission.”
Tekla Back, Founder, Key
KEY founders Tekla Back and Karishma Thawani bring over 35 years of combined experience in the CPG industry to this innovative product, with prior beverage experience from PepsiCo and Coca-Cola respectively. They identified a gap in the market for an all-natural functional energy drink with more inclusive modern branding. This announcement comes at the heels of KEY’s latest retail distribution launch at exclusive retailer Erewhon, as well as KEY being awarded the Mindful Award for Best Overall Food and Beverage Innovation.