Myprotein Sports nutrition brand and one of India’s iconic dairy brand Keventers have teamed up to create a unique coffee-flavored whey protein.
Designed for everyday milkshake lovers who want to stay in shape without the rigors of the gym, this partnership delivers the tastiest, safest and healthiest whey protein flavors. The most powerful to add to your daily milkshakes/smoothies.
Limited Edition Coffee Flavored Protein Powder was launched to create healthier coffee drinking habits and bring you closer to the protein you need for the day. Adding it to the iconic dairy brand has made it mass appealing to a broader consumer base. Continuing Myprotein’s commitment to “Treat No Cheat”, a coffee-flavored whey protein, will allow coffee-loving fitness enthusiasts to enjoy smoothies and shakes without compromising their health .
Talking about their partnership, Myprotein India, said, “Myprotein believes in enabling its consumers to have a holistic healthy lifestyle. In addition to our high-protein snack range, this innovative partnership flavor launch will give consumers more options to choose from, this time in the beverage category. It is a healthier alternative to regular coffee, regular smoothies and shakes and a tastier alternative to unflavoured protein supplements. Most fitness enthusiasts are not into building their bodies and bulking up, and for them, this is a great alternative: a much awaited ‘portion of protein for the coffee snobs’.”
Aman Arora co-founder, director & CMO, Keventers, said, “We are delighted to associate with a global brand like Myprotein to bring a new product that combines the best of both brands. Keventers has always been a trend setter in the food and beverage space when it comes to products, with this partnership; our aim is to reach out to an evolving consumer, who is not keen to sacrifice taste for healthier options. This special combination is an iconic new addition to our menu and brings part of a global shift to healthier alternatives for consumers.”
The newly-launched whey protein in coffee flavour comes in two variants – Concentrate and Isolate. Consumers can just add a scoop to their smoothie or shake, for a 21-gram protein shot. For most people, the inclusion of one scoop would translate to a third of their daily protein requirements.