Kellogg’s launched new addition in its limited period portfolio named Elf on the shelf collaboration cereal which will be lasting only for festive celebrations.

The new Kellogg’s The Elf on the Shelf Vanilla Candy Cane Cookie Cereal features red star pieces sprinkled with white ‘crunchlets’.

Also containing red and white swirled mini marshmallows, the cereal is said to combine vanilla and peppermint flavours.

“The Elf on the Shelf has captured the hearts of millions of families,” said Erin Storm, senior marketing director of Kellogg all family cereal.

“Our new The Elf on the Shelf Vanilla Candy Cane Cookie Cereal encourages families to bring the magic of the holiday season to the breakfast table.”

New cereal is crafted and curated for its flavour and will be priced at $5.69 per 12.2oz box at Walmart stores.

Kellogg’s coalescing with video game partner Minecraft to produce innovative products for breakfast deals, as creeper crunch cereal.

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