Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, celebrates Superman’s return to the big screen this summer with an epic new cookie innovation: Limited-Edition Keebler Superman Fudge Stripes.
Magically baked by Ernie and the elves in the Hollow Tree, these mouthwatering Strong Berry Fudge Stripes Cookies are drizzled with stripes of mixed-berry fudge and feature four unique designs that reflect the DC Super Hero, including the Superman S-Shield as depicted in the new film.
“We know our Fudge Stripes cookies help create special moments for families—from after-school snacks to weekend movie nights. That’s why we’re introducing this new summer flavor, giving families and Superman fans of every generation another delicious way to connect and create sweet memories. Our partnership with Warner Bros. Discovery allows us to make movie experiences more meaningful and draw a new generation of fans into the iconic franchises of Keebler and Superman.”
– Kim Thomas, Senior Brand Manager, Ferrero Cookies.
Beyond the epic new cookie, fans can scan the QR code on the pack to unlock even more magic on Keebler’s Open for Magic digital content hub and enter the Keebler Superman Sweepstakes. Beginning June 1, families can unleash their inner superhero through a magical simulation game, inspired by Superman, where they rescue cookies in need for a chance to win two Fandango admissions ($30 value) to see Superman in theaters. See below for more details.
Shop limited-edition Keebler Superman Fudge Stripes at retailers nationwide for a suggested retail price of $4.80.
“Superman,” from writer/director James Gunn, soars into theaters and IMAX nationwide on July 11, 2025, and internationally beginning July 9, 2025, distributed by Warner Bros. Pictures.
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes, Chips Deluxe, Sandies, and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler cookies are available at mass, grocery, and convenience stores nationwide.