Yum China Holdings, Inc. has recently announced that KCOFFEE has opened its 200th store in China, following two new store openings in Hangzhou East Railway Station and Hangzhou International Airport.
KCOFFEE’s side-by-side store model, which consists of distinct KCOFFEE storefronts and dining areas with a warm, inviting café ambience adjacent to KFC restaurants, has been expanding rapidly since the beginning of 2024, averaging approximately one new store opening per day. The model features shared kitchen facilities with KFC stores, which helps to reduce investment and operating costs while providing excellent value to customers. By utilizing KFC equipment, KCOFFEE can also offer unique products like coffee floats and sparkling coffee without requiring additional investment in equipment.
To celebrate the opening of its 200th store and the 20th anniversary of KFC’s flagship egg tart, KCOFFEE introduced its latest coffee creation, “Egg Tart Dirty Coffee”. The new drink combines rich, egg tart-flavored dirty coffee with a delicately crispy edible egg tart pastry cup.
KCOFFEE side-by-side stores are currently located in over 120 cities across 31 provincial level regions in China. Locations include popular tourist destinations such as Shigatse in Tibet, which opened in April at an altitude of approximately 3,800 meters, just 150 miles from the peak of Mount Everest. As KCOFFEE continues to expand across China, it is committed to continuing to provide consumers with an exceptional coffee experience, while building KCOFFEE into an iconic coffee brand in China.
Yum China Holdings Inc. is a prominent player in China’s restaurant industry, operating over 11,000 outlets under renowned brands such as KFC, Pizza Hut, Taco Bell, and East Dawning. Established as an independent entity in 2016, Yum China has since focused on expanding its footprint and adapting to local tastes and preferences. The company’s success lies in its ability to blend international brand recognition with localized menu offerings, catering to diverse consumer demographics across China. Yum China is also at the forefront of digital innovation, leveraging technology to enhance customer experiences through mobile ordering, delivery services, and digital payment options. With a robust network spanning major cities and smaller towns, Yum China continues to lead the market, consistently evolving its strategies to meet the evolving demands of Chinese consumers for quality, convenience, and dining experiences tailored to both traditional and modern preferences.