A marketer of plant-based analogue dairy spread has been granted the right to use the word “butter” on its packaging in California by a federal judge.
Lot of research are underway in food products and other edibles. In past few year, a significant tilt to the plant based and vegan products in the wake of surging outbreak numbers in animal based foods.
Several cases of bacterial and viral contaminations have resurfaced, some are totally new and alarming which has inflicted a demand of vegan foods.
In the same streak, Miyoko’s kitchen, California has developed a plant based vegan breadspread and commercialised it with the label of plant based butter.
With this label, it created a hussle between some of the retail industries and other competitors in the market. Some sued the company to the court and some lodged complaint against the firm and its labelling.
In a recent report, District Court judge Richard Seeborg granted a preliminary injunction allowing the use of those terms and allowed the sale with that specific labels.
Miyoko’s kitchen calls its plant spread “vegan butter,” and got sued after the California Department of Food and Agriculture told the company to stop using the terms “butter,” “lactose-free” and “cruelty-free” on its labeling. U.S. District Court judge Richard Seeborg granted a preliminary injunction allowing the use of those terms, stating that California’s attempt to prove that they would mislead consumers was “empirically underwhelming.”
While in the same injunction, Judge asked company to remove the labels such as “Hormone free” and “revolutionising dairy products” by stating it as misleading.