Jubilant foodworks has purported its fresh brand in the segment -Ekdum! A range of exotic biryani in its archetype from all the culinaries pan India. Jubilant Foodworks has charted selected 20 biryanis in its menu this time to give customers real taste that biryanis have in their niches.
The range of biryanis includes amongst others Hyderabadi Nizami Biryani, Lucknowi-Nawabi Biryani, Dindigul Biryani, Kolkata Biryani, Butter Chicken Biryani, Egg Biryani, Paneer Makhni Biryani, and Tawa Chicken Biryani.
Adding to these world-class eateries customers can also bank upon kebabs, curries, breads, deserts and beverages combing biryanis. Biryanis will be served hot with special sort of ‘Dum’ and hint of piquant chutneys.
All the dishes will be prepared in open kitchenware and customers will be able to check and see the safety protocols being followed there. There is a provision made for both veg and non-veg section to be demarcated with septa.
Biryanis will be an affordable deal for the customers starting at Rs. 99 is all set to disrupt the competition in the segment. Biryanis along with ingredients and desserts will be served and packed in dum seal packing claimed to be eco-friendly in its makeup.
In order to drive convenience and ease of ordering, the brand offers an easy–to-use App, mobile website and desktop website.
The brand started with three restaurants in Gurgaon for Delivery, Takeaway and Dine-In, with more restaurants planned to open in NCR over the next few months.
Shyam S Bhartia, chairman and Hari S. Bhartia co-chairman, Jubilant FoodWorks Limited, said, “In line with our strategy of portfolio expansion, we are delighted to introduce Ekdum!,our new venture in the Biryani category. We see strong potential in this segment and are confident that Ekdum!, with its sharp and differentiated proposition will create a strong position for itself in the market.”
Pratik Pota, CEO and whole-time director, Jubilant FoodWorks Limited, said, “Ekdum! is our foray into the exciting world of Biryanis. With an extensive, curated range of high quality biryanis from across the country that are priced affordably, Ekdum! will help grow the category and add another engine of growth for JFL.”