Jubilant Foodworks has introduced local flavor pizzas with the traditional menu in Bengal, and has said that new modern Domino’s Pizza food plant in the state will be operational in a year.
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The INR 4,300 crore plus revenue company said the next experiment with the local flavor will be of Bihar’s Champaran speciality.
The three flavors of Bengal are kasundi (spicy mustard paste), Kosha (spicy dry) and malai (using coconut).
“We have just got the land. We are trying to make the plant operational in a year from now. The plant will produce ingredients and products meant for captive consumption to run its pizza stores,” Jubilant Foodworks CEO and MD Sameer Khetarpal said.
He was in the city to launch the specially curated Bengali flavor pizzas during the Durga puja festival that kicked in this week.
“It is a first from any quick service restaurant (QSR) to introduce hyper-local flavors,” Khetarpal said.
The state government has offered a 12.7-acre plot at Phase II in Rishi Bankim Shilaudyan, Naihati in the South 24 Parganas district. The plant will serve Domino’s chain of 250 stores in the eastern region. Jubilant has another food plant in Guwahati.
The QSR has a food plant in the city, we are building a large plant to cater to the growing demand and the existing facility will be shifted to the new location after completion, officials said.
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The company is expected to invest about INR 100 crore and will generate about 1,000 employments directly and indirectly over a period of time, state government officials had said earlier. The MoU for the project was signed at the last Bengal Global Business Summit (BGBS).
Jubilant FoodWorks Limited is an Indian food service company based in Noida, Uttar Pradesh which holds the master franchise for Domino’s Pizza in India, Nepal, Sri Lanka and Bangladesh, for Popeyes in India, Bangladesh, Nepal and Bhutan, and also for Dunkin’ Donuts in India.