Josh Allen teams up with SNICKERS to tackle halftime hunger with limited-edition NFL packs. When halftime hits and the snacks are running low, it can leave you feeling off your game. It’s the turning point every fan knows too well, and that’s where SNICKERS, proudly part of Mars and the Official Chocolate Sponsor of the National Football League, comes in.
This season, SNICKERS is teaming up with Buffalo Bills quarterback Josh Allen to take on halftime hunger like a true MVP. Together, they’re launching limited-edition collectible SNICKERS and SNICKERS Ice Cream packs, each featuring the fan-favorite superstar.
“I’ve always been a fan of SNICKERS, so putting my name—and my game—on these packs is a win, Whether you’re taking the field or taking your fantasy lineup to victory, SNICKERS has your back when hunger strikes.”
– Josh Allen.
From two-minute drills to snack-time thrills, these limited-edition bars will be available nationwide starting this June, dropping just ahead of preseason.
“SNICKERS has been a part of football culture for over 20 years. With the help of NFL MVP Josh Allen, SNICKERS is turning every halftime into a moment of delicious satisfaction and giving fans something new to rally behind.”
– Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.
This is just the first play. Expect more surprises all season long as SNICKERS and Josh continue to bring the flavor, fun and football fire to keep fans satisfied all season long.
As a global company with the footprint of a small country, they have the responsibility—and the opportunity—to leave a lasting impact on the world. As a family-owned business, it has the ability to think in generations rather than just business quarters and have its purpose to guide them on their way. It challenges its associates, partners and suppliers to join in transforming the way it does business every day.