Responsibilities:
- Responsible for creating and executing PR strategy for Lookfantastic, Beauty Expert, Mankind and HQHair.
- Growing brand awareness of our websites amongst targeted audiences
- Contributing to the management of budgets for individual projects such as press and launch events.
- Building relationships with key journalists and the wider teams within the Group.
- Managing celebrity influencer relationships, brand ambassador relationships and activity with them.
- Managing and mentoring junior members of the team.
- Liaising with media through a mix of channels, from traditional to social and consumer.
Requirements
- Extensive PR experience in the beauty industry.
- Data-driven mindset with proven experience in creating PR campaigns with stats, surveys, infographics and video content to drive quality coverage and SEO links.
- Experience with integrated 360 marketing campaigns, with an understanding of how Earned Media fits alongside and amplifies Paid Media marketing channels.
- Excellent knowledge of the influencer landscape and how to activate top-tier influencers/celebrities across media outlets.
- A confident pitcher with proven coverage results selling in stories to national press outlets.
- Capable of using Google Analytics to analyse traffic and revenue uplifts caused by PR, and Google Trends to spot key trends in the market.
- A global mindset – i.e. ideally with experience within a global team, but some PR experience operating outside of just the UK market would be helpful.
- Very creative but with a keen eye for detail.
- Excellent writing and presentation skills.
- A strong history of end-to-end Events management – ideally operating with both small and large budgets.
- Knowledge of how brands work with media outlets on an affiliate/paid partnership basis would be beneficial.
Benefits
- Competitive salary.
- Onsite Doctor.
- Employee discounts.
- Gym Discounts.
- Company bonus scheme.
- Company pension scheme.