What You’ll Do for Us:
- Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
- Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
- Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
- Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
- Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
- Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences.
- Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e.
- Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
- Working with counterparts in other OUs to help develop and execute cohesive brand/category
- Creative Strategy
Qualifications & Requirements:
- Bachelor’s degree and 5+ years creative content/marketing experience.
- Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
- Demonstrate ability to develop full creative strategy and execution plans.
- Experience in content development and production.
- Ability to lead communication strategy and influence and orchestrate cross-functional teams.
- Passionate and connected worldwide entertainment and culture.
- Proven ability to work in a network and collaborate across disciplines/countries.
- Ability to lead, inspire and develop large teams.
- Preferred creative or planning experience with world-class creative agencies and brands.
- Prior CPG experience preferred.
What We Can Do For You:
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.